Seventh-day Adventist Church adopts new brand promise



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Dec 03, 2018  |  Silver Spring, Maryland, United States

"We can help you understand the Bible to find freedom, healing and hope in Jesus.” The Adventist Promise sets a clear expectation of what the worldwide public can expect from all Adventist entities and members. 

The Adventist Promise aims to deliver a clear message about what the movement stands for, and seeks to leave a lasting impression on people in the 21st century. 

It is framed as a brand promise which is used by organizations worldwide to clearly explain what they offer to customers, constituents and members of the general public. This helps position an organization and explain the tangible benefit that it offers to people.

The Promise is deliberately short and shines a spotlight on people’s needs rather than on a long description of the Church, its institutions and history. It positions members of the public as the focus, with the Church serving a mentor role in helping people understand the Scriptures.

"The Bible is the foundation of our understanding of God. It is His Holy Word. It is the written Word that points us to the Living Word, Jesus Christ.  If you wish to know God’s will for your life, you must read His Word, understand His Word, and fulfill His Word----all through humble prayer on your part and the leading of the Holy Spirit in your life,” said President of the Seventh-day Adventist Church Ted N C Wilson. "Jesus said in John 17:17, ‘Sanctify them by Your truth. Your word is truth.’ That’s why it is so important that we individually study and understand the Bible for ourselves as we look forward to Christ’s soon return.”  

The Adventist Promise was approved by the General Conference Administrative Committee to become the core message of It was presented to world leaders of the Church at Annual Council this past autumn.





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